GrowTal is a subsidiary of Playbook Media, a larger firm that makes the claim that it can fulfill all of your company’s marketing requirements without requiring you to spend the time or money required to hire a new full-time worker.
They are able to accomplish this by locating freelancing experts in marketing who have years of experience in areas such as search engine optimization (SEO), digital marketing, social media marketing, and brand consultancy.
However, does the corporation actually follow through on that promise?
Let’s have an open and honest discussion about my thoughts on GrowTal as a platform for discovering and recruiting freelance marketing talent.
Pros: Here’s what I like about GrowTal
There are a great many things that GrowTal is doing correctly, including the following:
- Because the cost is dependent on the independent contractor that you select, you will need to go through the process of having an initial consultation in order to get an estimate of the amount that you will be spending.
- You have the option of directly hiring a freelance worker through a platform such as Upwork or Fiverr; but, doing so would involve taking a risk regarding the degree of expertise offered by the freelance worker.
- Despite the fact that most individuals in this day and age aren’t interested in making phone calls anymore anyway, I was unable to discover a phone number provided on their website to get in direct contact with them. They are very quick to respond to emails and will schedule appointments for Zoom calls with any potential customers who express interest.
- Clarification is needed for the package system that is described on their website, but they were very forthcoming with the information during our “secret shopper” Zoom conversation with them.
How Does GrowTal Work?
GrowTal employs a variety of professionals that are specialists in a wide range of fields.
Companies can make use of their services by scheduling a meeting, being matched with the most qualified freelancer for the assignment, and then maintaining a working relationship with that freelancer in order to do any digital marketing task that the company requires.
You have the option to select a bundle and bring on other freelance workers if you find a freelancer that you like and would like to continue developing your marketing team with them. This option is available to you if you find a freelancer that you like.
The clients of each of these bundles have access to a dedicated team of professionals who assist businesses in meeting their objectives, whether those objectives are to increase the number of leads, conversions, or purchases or to expand their brand.
You will have access to a variety of specialists, including the following:
- Social and search experts
- Video production teams
- Copywriters
- SEO experts
- Brand managers
- UX/UI designers
Their website provides a high level of detail and openness regarding the process, which appears as follows:
- You provide them with information regarding a marketing requirement that you have.
- They gather information about your company, its aims, and its financial situation.
- You will sign a contract that defines the terms of your relationship with GrowTal and the freelancer (or freelancers), and you will commit to those terms.
- They look through their professional connections and locate two to four independent contractors that they believe would be a suitable fit for the project.
- You go through the list of independent contractors they provide you with, and then you choose the one that you believe will be most beneficial to your business.
- The work will now get underway, and you may anticipate seeing results in as little as a week’s time.
Who Uses GrowTal?
The companies that most frequently seek GrowTal’s assistance are those that fall into the category of being either rapidly expanding agencies or organizations that are still in the early stages of expansion and are looking for a variety of digital marketing specialists. GrowTal is also used by independent contractors to connect with companies that have a requirement for their skills.
GrowTal is used by quite a few businesses to fulfill their unmet marketing requirements, including the following companies:
- Acorn
- ClaimFound
- Ureeka (a partner)
GrowTal is comprised of founders and freelancers that have past experience working for large corporations such as the following:
- Omaze
- Square
- Shutterfly
- Headspace
- Uber
- Imperfect Foods
GrowTal Pricing
The amount that you will pay for GrowTal will change depending on who you decide to hire.
In order to better assist their independent contractors, they provide them the ability to determine their own prices, which are normally around the market average depending on the field in which they specialize. In addition to that, they will charge your organization an additional thirty percent.
There are no expenses involved in the beginning, and when you make initial contact with them, they will set you up with a 30-minute conversation during which you may discuss the objectives of your firm and what you want to achieve through the working partnership. They will then, at no cost to you, pair you with a few different marketers who, in their opinion, would be a good fit for you.
You will then be able to select the marketer of your choice and formulate a strategy based on their recommendations. In the event that you decide to work with a marketer, a deposit in the amount of $500 that is fully refundable is required. Should you decide against working with them, they will refund your deposit in full.
The following are the plans, which they refer to as bundles, that they have available for purchase on their website:
- D2C Starter Bundle – Purchases/leads/conversions. Our D2C Starter bundle is perfect for companies looking to get off the ground and in front of the right people.
- Your team consists of a social expert and a search expert
- Creative Collective Bundle – Take your creative content to the next level with stellar visuals that bring your product to life, working alongside a talented group of creative connoisseurs. With everything from video production to copywriting, you’ll be working with a creative dream team.
- Your team consists of a video production team, content writer/editor, copywriter, and graphic designer
- Organic Overhaul Bundle – Build your organic footprint with digital experts who have mastered the art of growing a following and building your brand voice. Our Organic Overhaul bundle is sure to get your name out there and attract the right customers.
- Your team consists of a PR expert, SEO expert, content writer, and brand manager
- D2C Premier Bundle – Get your business on the right track with a growth plan tailored to your goals and a full-stack marketing team skilled in developing your company’s marketing roadmap. The D2C Premier bundle is perfect for businesses looking to set themselves up for success.
- Your team consists of a head of growth/strategist, social expert, search expert, email marketer, SEO expert, content writer, data analyst, and native ads expert
- Email Engagement Bundle – Promote your business with email experts that thrive in content creation, automation, and execution, ready to tell your story and share your products. With the email engagement bundle, you’ll be working with experts skilled in assessing the next steps for keeping your customers hooked.
- Your team consists of an email marketer, graphic designer, and content writer
- Web Design + Development Bundle – Elevate your brand’s image with eye-catching graphics and a theme that reflects your vision by working with a personal design duo that thrives in delivering stunning results. Our Web Design + Development bundle provides you with all the tools you need to revamp or rebrand your site.
- Your team consists of a UX/UI designer, graphic designer, SEO expert, and content writer
Filling out the contact form that is located on the main page of GrowTal’s website takes less than five minutes to complete. Your team only requires some basic contact information from you, as well as a few more specifics about your business, the scope, and complexity of your project, your goals, and your financial constraints, among other things. If you submit your form while the company is open for business, a representative will get in touch with you as soon as possible.
